Case Study
Membership-based Company

BlueByrd took an operationally strong and revenue-generating business and helped them retain members longer, grow sales, and increase profit during the pandemic.

Situation

The company was not growing memberships fast enough.

The company was struggling to keep members engaged and paying month-to-month.

The product was great but visually outdated and not as aesthetically pleasing as the competitor's.

Situation

The company was not growing memberships fast enough.

The company was struggling to keep members engaged and paying month-to-month.

The product was great but visually outdated and not as aesthetically pleasing as the competitor's.

Approach

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Customer retention

Updated the pricing and payment model to reflect more of a software model. Offering an annual membership fee slightly discounted was highly lucrative and helped increase profit margins. It also handled the objection of a customer being able to cancel the membership after one month.

Rebrand

After decades of a strong product, we helped them rebrand to a more modern look to compete with old and new competitors.

Approach

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Customer retention

Updated the pricing and payment model to reflect more of a software model. Offering an annual membership fee slightly discounted was highly lucrative and helped increase profit margins. It also handled the objection of a customer being able to cancel the membership after one month.

Rebrand

After decades of a strong product, we helped them rebrand to a more modern look to compete with old and new competitors.

BlueByrd took an operationally strong and revenue-generating business and helped them retain members longer, grow sales, and increase profit during the pandemic.

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Impact

321

annual memberships

$100,000

in revenue

28%

increase in average session duration on the website

321

annual memberships

$100,000

in revenue

28%

increase in average session duration on the website

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