Case Study
Organizational Performance

Birkman International’s revamped website enhanced branding and boosted SEO by 72%

Situation

Birkman International’s website did not align with its updated brand guidelines and messaging, featuring poor navigation that hindered user experience and made it difficult for potential clients to find relevant content addressing their business needs.

Additionally, the site was not optimized for SEO, limiting its visibility in search results and making it challenging for new clients to discover Birkman outside of branded searches or direct traffic.

Situation

Birkman International’s website did not align with its updated brand guidelines and messaging, featuring poor navigation that hindered user experience and made it difficult for potential clients to find relevant content addressing their business needs.

Additionally, the site was not optimized for SEO, limiting its visibility in search results and making it challenging for new clients to discover Birkman outside of branded searches or direct traffic.

Approach

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Redesign

Redesigned the website to improve navigation, linking Birkman's products and solutions to key focus areas through intuitive navigation, visuals, and messaging.

SEO

Collaborated with SEO experts to optimize website pages by integrating highly searched keywords and overhauling blog content to improve search engine visibility.

Approach

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Redesign

Redesigned the website to improve navigation, linking Birkman's products and solutions to key focus areas through intuitive navigation, visuals, and messaging.

SEO

Collaborated with SEO experts to optimize website pages by integrating highly searched keywords and overhauling blog content to improve search engine visibility.

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Impact

72%

Increase in Google ranking position

30%

Increase in website impressions

11%

Increase is website traffic in the first 7 days

72%

Increase in Google ranking position

30%

Increase in website impressions

11%

Increase is website traffic in the first 7 days

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