Creating value that drives impact for your company – and your customers – is only possible with the right marketing strategy in place.
Implementing marketing tactics without basing them on a cohesive strategy is like building a house without a foundation. It might stand for a little while, but it’s only a short-term solution that won’t accomplish your long-term goals.
Whatever your business objectives and KPIs are, we’ll help you take a holistic approach and define your B2B strategy from the ground up. The result? You’ll have the foundation you need to drive the stable revenue growth you want.
Sales teams might struggle with explaining how your product is different – and why it’s the best choice to tackle customer pain points.
We’ll help you define exactly what makes your product stand out in the B2B space, and arm your team with the words they need to speak your customer’s language
Get your sales and marketing teams aligned and working together
It’s a story we hear often. Sales and marketing teams are supposed to be rowing in the same direction, but sometimes they’re not even in the same boat.
What’s missing? A B2B strategy that provides clear direction. When teams are aligned on the way forward, they’re able to chart the revenue journey in tandem.
Let’s say it again: strategy before tactics. But once your strategy is in place, it’s the compass that guides your marketing plan – and keeps it on course.
Our marketing strategy services include comprehensive recommendations to shape that plan and keep it moving in a strategic direction – right to where your customers are.
Be confident your marketing budget is invested wisely
Is your annual marketing budget just a shot in the dark or a step and repeat from last year?
Strategy makes all the difference in putting your dollars where they’ll make the most impact. We’ll work with you on budget recommendations to help that investment come back to you – with interest.
The first step to any project is to understand the situation and its success factors. We dig deep with workshops, independent research, and stakeholder interviews to discover the visible – and less obvious – factors that should shape your future marketing strategy.
No one knows your business like you do, which is why discovery is the cornerstone of our go to market strategy consulting.
Once we understand your business objectives, key stakeholders, competitive threats, and sustainable competitive advantage, we’ll help you determine the strategy that best meets your goals.
Our comprehensive recommendations for market success are outlined in a playbook unique to your organization, along with next steps including a detailed marketing and communications plan to develop your brand and grow revenue.
As we move into the execution phase, we’ll take a phased approach to developing everything you need for a successful launch.
Stewardship is a key component to our partnership – and so is failing fast. If a tactic isn’t generating leads, we use it as an opportunity to refine your strategy and keep you moving in the direction of your goals.
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Unsatisfied with the growth trajectory of your company? BlueByrd's free ebook explores new threats to B2B companies, how to shorten sales cycles, and options to address growth challenges.
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Seventy to ninety percent of acquisitions fall short of investor expectations, posing a significant challenge given that growth and increased profits were the main motivations for the deal. Fortunately, there's a solution available.
Develop the strategic foundation you need to get your revenue machine humming.
