B2B buying is no longer as simple as hitting the golf course or scheduling a call with a company rep. Prospects have more channels than ever to research your brand, making the sales process increasingly more complex.
But with a well-planned social media strategy, your brand stays top of mind – and adds the leads you need to improve your bottom line.
Most prospects aren’t ready to buy when they first encounter your brand – they may not even know they have a problem yet.
But a well-planned social media strategy keeps your brand top of mind, so when prospects are ready to find a solution, they’re looking at you first.
In person networking still has its place in sales, but social selling is now a crucial tactic for lead generation in the B2B space.
Intentional social media engagement with prospects – through your brand page or via employee social networking – means your company’s next big lead could literally be at your sales team’s fingertips.
Every company has a reputation. And for top buyer consideration, it’s important that your company’s reputation is a good one.
Even if prospects aren’t ready to buy, sharing informative and relevant content on social media means they’ll see you as the guide they need when they are.
Drive website traffic and engagement
Many B2B buyers prefer to complete a sale without ever engaging a sales rep. So what do they engage with? Many different channels, including your website.
With clickable content designed to pique the interest of prospects, social media consistently sends customers to your company’s website – which can also mean they go further down along the buying journey.
Broad reach is great for brand building, but targeting your message to specific companies and job titles increases the chance your message is hitting those most likely to convert.
We use sophisticated social targeting to take your ad dollars and use them to put money back where it matters most – on your bottom line.
The list of social media management companies in Houston and beyond is long. But we have our own list. And it’s why we’re the best choice to help your company grow across Facebook, Instagram, X, and LinkedIn.
Pictures matter in social media. But what matters most is the bigger picture.
Whether you’re trying to generate leads, send prospects to your website, or just build awareness for your brand, we develop a social media strategy designed to align with your most meaningful marketing goals.
Social media management isn’t a hobby – it’s a skill. Our specialists have expertise in all things algorithms, engagement, and content creation across various social platforms.
The result? Instead of competitors drowning you out, your social presence is pulling leads in.
When it comes to social media, you can’t set it and forget it. Content may be king, but only when you know which content takes the crown.
We continuously monitor key analytics and adapt our approach to make sure we’re maximizing your social presence – and your advertising spend.
It’s no secret that organic reach has declined over the years. This has caused marketers all over the world to do everything in their power to raise their marketing budgets to cover the cost of paid efforts. However, growing a company’s social media presence organically isn’t unheard of, nor is it impossible to achieve. It just requires time and consistency.
You should be aware of every place your customers like to hang out and be able to meet them there. Simply put, if you’re not where they are, you’ve already lost. Taking a multi-channel approach allows you to reach more of your potential customers and engage with them more frequently.
The #1 reason salespeople can’t close deals, according to buyers, is because the salesperson is not trusted or respected. In many interactions, buyers can easily sense a predetermined agenda from salespeople, leading to increased pressure and distance from the finish line. Finding a balance between the sales agenda and the buyer’s needs is crucial to foster authentic connections and bring that sale to closed won.
Want followers to flock to you? BlueByrd has the expertise to help build your social flight plan.
