Case Study
Chemicals

BlueByrd launched an email campaign that generated initial sales of over $50,000 and 31 SQLs for a chemical packager and distributor in just 30 days

Situation

A chemical packager and distributor has two divisions at the company.

The company wanted their chemical customers to understand the cost savings of bundling the two services and how it would increase efficiencies in managing logistics, the account itself, and come with a higher level of customer service from a vendor that has insights into the operations of the company.

Situation

A chemical packager and distributor has two divisions at the company.

The company wanted their chemical customers to understand the cost savings of bundling the two services and how it would increase efficiencies in managing logistics, the account itself, and come with a higher level of customer service from a vendor that has insights into the operations of the company.

Approach

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

3

emails

Strategically used plain text emails to make the communications seem more personal, simple, and appealing to blue-collar workers.

3

weeks

The email campaign lasted for 3 weeks, and the goal was to increase gross profit and wallet share by enticing customers to bundle their chemical orders with the waste disposal service.

Approach

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

3

emails

Strategically used plain text emails to make the communications seem more personal, simple, and appealing to blue-collar workers.

3

weeks

The email campaign lasted for 3 weeks, and the goal was to increase gross profit and wallet share by enticing customers to bundle their chemical orders with the waste disposal service.

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

Impact

$50K +

In gross profit

within the first 30 days following the last email

46

Email Responses

31

SQLs

$50K +

In gross profit

within the first 30 days following the last email

46

Email Responses

31

SQLs

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