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The company’s sales force had revolted against the owner and took 75% of the lab’s customers with them when they left the organization.
Bad morale and a great sense of despondency had swept the company.
The lab had lost money for six consecutive months when we were asked to join the management team.
The company’s sales force had revolted against the owner and took 75% of the lab’s customers with them when they left the organization.
Bad morale and a great sense of despondency had swept the company.
The lab had lost money for six consecutive months when we were asked to join the management team.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
To drive sustainable growth, we shifted to a national distribution model, developed a distributor acquisition strategy, and focused on refining product offerings. A more commercially minded culture replaced the academic focus, supported by mature marketing tactics.
Our long-term goal centered on increasing EBITDA and professionalizing the organization. Continued brand building and inbound marketing, despite challenges like COVID-19, positioned the company for a successful exit strategy.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
To drive sustainable growth, we shifted to a national distribution model, developed a distributor acquisition strategy, and focused on refining product offerings. A more commercially minded culture replaced the academic focus, supported by mature marketing tactics.
Our long-term goal centered on increasing EBITDA and professionalizing the organization. Continued brand building and inbound marketing, despite challenges like COVID-19, positioned the company for a successful exit strategy.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
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