Case Study
Oil & Gas

EFWI Campaign Achieves 12 High-Value Leads in 3 Weeks with BlueByrd's Expertise

Situation

A large oil and gas services company sought to promote its advanced Elastic Full-Waveform Inversion (EFWI) technology, which offered superior accuracy and imaging capabilities compared to the widely used Full Waveform Inversion.

With the SEG IMAGE trade show on the horizon, the company aimed to increase awareness of EFWI and generate high-quality leads and meetings among geophysicists and geologists in the oil and gas industry.

Situation

A large oil and gas services company sought to promote its advanced Elastic Full-Waveform Inversion (EFWI) technology, which offered superior accuracy and imaging capabilities compared to the widely used Full Waveform Inversion.

With the SEG IMAGE trade show on the horizon, the company aimed to increase awareness of EFWI and generate high-quality leads and meetings among geophysicists and geologists in the oil and gas industry.

Approach

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

Creative

Designed the ad creative to display the technical features of EFWI in an easy-to-understand format to generate interest

Ad Types

Utilized 3 different ad types to try and address people’s different visual learning styles: carousel ad, single-image ad, and animation.

Approach

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

Creative

Designed the ad creative to display the technical features of EFWI in an easy-to-understand format to generate interest

Ad Types

Utilized 3 different ad types to try and address people’s different visual learning styles: carousel ad, single-image ad, and animation.

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

Impact

33,799

Impressions

396

Clicks

12

Sales qualified leads

33,799

Impressions

396

Clicks

12

Sales qualified leads

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