Jon Bowers

Jon’s destiny in marketing was practically written in the stars—or at least, scribbled in crayon—since he declared his dream at the age of 8. So, it’s no surprise to anyone who knows him that his career unfolded as he imagined. Starting in the world of traditional marketing with direct mail and print campaigns, Jon discovered his true love when the digital age burst onto the scene in the late '90s.

He’s worn many hats: a veteran of integrated and digital agencies, client-side companies, and even the founder of his very own marketing consultancy. Jon is a firm believer in the power of data to guide decisions—intuition and ego are merely passengers on an analytical journey. To him, digital marketing is a crucial cog in the machine of business success, but never the whole engine. His true passion lies in piecing together the grand puzzle, aligning goals, and chasing quantifiable ROI.

When he’s not working, he is an Alamo Drafthouse movie fanatic, a proper Liverpool FC supporter, and likes nothing more than spending time with his four awesome kids who don’t think he’s nearly as funny as he does.