Man studying his portfolio performance with graphs and charts.

Private equity

Do you have any portfolio companies that are not meeting expectations?

Of course, you do. No matter how strong your portfolio is, there always seems to be a company or two that is not performing as projected.

What went wrong?

In our experience, poor market performance is caused by one or a combination of the following issues...

The wrong people

Inexperienced marketing people in key roles
Non-marketing people in marketing roles
Marketing people that are a bad culture fit for technical companies

Working on the wrong activities

Poorly documented and inconsistent processes
Tactics without strategy
Poorly defined marketing fundamentals
Lack of sales process

Using the wrong tools

Low performing website
Inappropriate sales tools
Lack of sales transparency (no CRM/MAS or not using CRM/MAS in a disciplined way)

This all translates into poor marketing performance:

Poor brand awareness
Lack of solid lead pipeline
Deals that take longer than anticipated to close or never close
Commoditization of offerings and increased price sensitivity

Take this quiz to determine why you have poor performance in the market.

Take the quiz

Poor marketing performance leads to missed revenue targets and poor business performance.

BlueByrd consultants have been working with PE-backed companies for decades and have the people, processes, and technology to help you turn your lowest-performing portfolio company into a star.

Our nest is filled with strategists who serve clients in a multitude of sectors, including but not limited to Oil and Gas, Energy, Life Sciences, Chemicals, Software, Manufacturing, Healthcare, and Financial Services.

We are offering a free portfolio-company diagnosis strategy session.

Working with your team and the management team from your Portfolio Company, we will help diagnose the issues that are holding them back.

Sign up now for a free, no-obligation 2-hour consulting session to help you diagnose your lowest-performing portfolio company.

Do you have any portfolio companies that are not meeting expectations?

What went wrong?

The wrong people

Working on the wrong activities

Using the wrong tools

This all translates into poor marketing performance:

Take this quiz to determine why you have poor performance in the market.

Poor marketing performance leads to missed revenue targets and poor business performance.

We are offering a free portfolio-company diagnosis strategy session.

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