We often see sales and marketing teams working in silos, separate from one another. Alignment between your sales and marketing team is detrimental to generating leads, closing deals, and driving revenue.
To be most effective, your customer experience needs to be seamless, with an almost unrecognizable transfer from marketing to sales. We’ve put together a tried-and-true checklist for ensuring your team is aligned, and if they aren’t, the things you need to look at to get them there.
In this checklist, you'll learn how to: